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drusso

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far left: "thats the money shot!"
left: "Anál nathrach, orth’ bháis’s bethad, do chél dénmha"
right: "Wait, i think L4 is lower"
far right: "can i get in here? what are we looking at?"
 
I understand the purpose/role of the KOL but is anyone actually swayed by seeing a name brand personality involved in a project?
 
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When is it social media and when is it a paid advertisement?

Snark aside, the FTC got involved when a bunch of doctors were on their social media promoting a Botox alternative during a big all-expenses paid beach bash. Not sure what the end decision was but if you are paid by a company in any way and you promote them heavily on your social media it’s probably best practice to disclose your relationship.