I'm never a fan of spending thousands of dollars, especially when you are facing a $500K debt to attend dental school. If I were a responsible admissions officer (and I have been), I would never share my admissions rubric because they are proprietary. I have great doubts about admissions officers that will endorse a specific admissions consultancy; the ethical perception crosses a line of objectivity.
They do have a podcast (which you can access without giving away your information for marketing). Understand that in today's era, the podcast is a vehicle to drum up busineses. The information it contains probably would be useful but not different from what they would tell applicants at their own recruitment events or if prompted at the ADEA GoDental Virtual Fair which happened last week. Or the TMDSAS podcasts for the dental school admissions interviews.
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Here's the deal: you can do the same amount of work for free. We have experts here and current students that can also give you insights without you spending thousands of dollars. There are also other private chats and forums where you could join for a fair amount less. But if any source has you avoiding accessing authoritative sources from the ADEA Dental School Explorer/Official Dental School Guide or your own networking with ASDA/SNDA, you are more likely going to spend more money than you have to on your success.
If anything, such enterprises and pitches perpetuate the big problem with dentistry: only those from high-income brackets including those whose families have successful dental businesses can go to dental school. We know this is a big problem in medicine where over half of matriculated students come from the top 20% of income levels in the US. This problem is even worse in Canada and outside the US, and dentistry is much less "diverse."