Do you think that all these DOs on diet pill (I know of at least 3) is good b/c it increases exposure or do you think it is a bad association (e.g. damages credibility)?
I think the problem lies in the fact that this is a major way that people are exposed to DO's. name any famous MD (I got some examples: Bill Frist, Howard Dean, Michael Crichton, to name a few that many Americans would recognize outside a medical context).
now name any DO you've seen outside of physician visit context....they only one I can think of is Jon Marshall (hydroxycut man)
I see no fault in what they do for advertising, money talks. However, I've seen other examples of DOs being used in such marketing schemes, and they seem to exceed the number of MDs in these types of advertisements. There is legitimate concern that public perception could be swayed toward DOs being "snake oil salesmen" when they are legitimate physicians in reality.
True, it is an association heuristic in that the DOs are remembered more or seem to stand out. Ironically that they are the minority makes them more memorable when seen on tv and thus seems like you see it more often.For ever DO-backed crackpot product, I can find many more that are MD-backed.
Can we stop having this same topic posted every month?
Give me a break. This doesnt reflect poorly on DOs in any sense. Anyone who is worried about that is out of touch and irrational.
If someone was going to pay me $100,000 to sell some pill I would do it too.
Dont bash the DOs for selling the product, congratulate them for getting paid.
Before bashing the DO who appears in the Hydroxycut commercial, look at the bottom of the screen and you'll see who formulated it....
Marvin Heuer, M.D., F.A.A.F.P.
He may be getting paid, but potentially at our expense!
Whether or not it reflects poorly on DOs, there is no possible way that it could be reflected positively on us.
It almost confirms the belief that DOs don't need controlled research trials to prove that something works.
What's next, an ad for cranial? Oh I forgot, there's no money in that.
So I guess commercials for drug companies with MDs confirms the belief that MDs only believe in pushing pills. Or commercials for accident lawyers confirms the belief that all lawyers are shady. What about commercials with sports stars and gatorade...confirms the belief that all athletes need fluids.
The fact that you just don't seem to care, and are even commending them for making some extra dough, is disturbing to me.
Agreeas long as they mention something along the lines of "you must also include a proper diet and exercise plan to get the desired results"....its all ok by me
Yes, and that's because everyone knows what an MD is. People don't know that much about DOs in many parts of the country and the main point is that perhaps this shouldn't be the first exposure of someone to a DO. Nobody is trying to single DOs out.I have seen a variation of that commercial w/ female MD physician from Yale and you don't see any MD's getting all worked up about it...