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- Sep 8, 2012
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From what I understand, in 2009 there was a change in marketing rules by a trade association called the "Pharmaceutical Research and Manufacturers of America"
The rule stated that pharma companies could no longer give out trinkets such as branded pens and notepads. What would be the penalty if a company broke this rule?
I don't understand what a trade group could do in retaliation if a company were to break the rule.
The rule stated that pharma companies could no longer give out trinkets such as branded pens and notepads. What would be the penalty if a company broke this rule?
I don't understand what a trade group could do in retaliation if a company were to break the rule.