I just matched this year, but I think activities like this are important.
It does not matter if in the end these students have no interest in PM&R, as long as they can appreciate and understand the role that physiatrists play in the care of patients.
If they don't know what you do, how will they know when to make referrals?
I put together a program last year at Northwestern, the health and disabilities leadership institute. We trained medical students to implement their own local disability advocacy project (we encouraged them to take data, IRB, market their projects, etc) and encouraged them to be advocates for people with disabilities.
Another goal was to make them aware of the profound impact that therapy can have on a patient's life. We also took a tour of RIC and had therapists come and discuss their roles.
feedback from our group showed that many medical students were 1) not aware of the prevalence of chronic disease/disability, 2) did not use culturally sensitive language when it came to people with disabilities 3) had a hazy-at-best understanding of physiatry.
I am hoping to put this project on again this academic year - slated for spring of 2011. Maybe the AAPM&R would be interested in helping support it
http://hadli.wetpaint.com/