Free atorvastatin (Lipitor) generic equiv at Meijer?

[wonger86]

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http://www.drugstorenews.com/article/meijer-offers-generic-lipitor-free

I'm not sure how they are able to do this from a cost standpoint, as AWP per bottle is still in the $200-300 range or more, it's kind of ridiculous, though. Good press for Meijer, no doubt. I can feel the transfer requests coming already...

 

[Doctor M]

http://www.drugstorenews.com/article/meijer-offers-generic-lipitor-free

I'm not sure how they are able to do this from a cost standpoint, as AWP per bottle is still in the $200-300 range or more, it's kind of ridiculous, though. Good press for Meijer, no doubt. I can feel the transfer requests coming already...

Ummm, because it is cheap. That is how. AWP means nothing. Multi source generics

 

[All4MyDaughter]

Ummm, because it is cheap. That is how. AWP means nothing. Multi source generics

Yep. Also...it gets you in the door. I went to Meijer for "free prenatal vitamins" once. And spent $170 in the store while I waited. Free, my foot!

 

[Ackj]

Wegmans is doing it too. I was actually going to start a thread about that. Afaik, they are still giving away free abx too. Of course you'll wait a while for your rx and buy a bunch of food in the meantime, so it's no big loss for them.

As we were discussing U&C in the other thread, this means they cannot bill insurance for atorvastatin anymore, right?

 

[Doctor M]

Wegmans is doing it too. I was actually going to start a thread about that. Afaik, they are still giving away free abx too. Of course you'll wait a while for your rx and buy a bunch of food in the meantime, so it's no big loss for them.

As we were discussing U&C in the other thread, this means they cannot bill insurance for atorvastatin anymore, right?

That is correct. They can Bill the Ins, but the Ins will reimburse $0.00.

 

[BidingMyTime]

I never thought I'd see the day when generic lipitor would be a loss-leader. 😱

 

[jpa1000]

First of all, the acquisition price for generic Lipitor is just a couple of bucks for a 30 day supply....Secondly, I think they can still bill insurances. This is just a free TRIAL 30 days supply. Therefore, I would think it's no different than the free 30 day supply of Pradaxa or some of the other discount cards.....it's a bait and hook type of advertising

 

[Ackj]

First of all, the acquisition price for generic Lipitor is just a couple of bucks for a 30 day supply....Secondly, I think they can still bill insurances. This is just a free TRIAL 30 days supply. Therefore, I would think it's no different than the free 30 day supply of Pradaxa or some of the other discount cards.....it's a bait and hook type of advertising

I don't know all the details, but Wegmans is offering up to 90 days and the deal will continue until April. Sounds like more than a one time trial to me.

 

[MountainPharmD]

http://www.drugstorenews.com/article/meijer-offers-generic-lipitor-free

I'm not sure how they are able to do this from a cost standpoint, as AWP per bottle is still in the $200-300 range or more, it's kind of ridiculous, though. Good press for Meijer, no doubt. I can feel the transfer requests coming already...

Another nail in the coffin of retail pharmacy. Sad, sad, sad.....