Those crappy thin cork so-called “custom orthotics” from chiropractor offices are also a joke. I hate when I have patients that come in with them.
Well, I'm not saying they're great or not or what their insoles/orthotics do... but it can pay to have a fair or good working relationship with chiros in your area.
Like it or not, they do see a fair amount of foot pathology, and like PTs, they can decide where it goes (for surgery, etc). People who see chiros also tend to like them (this may be a function of the results or the fact that they typically don't have a lot of patients and do very long visits compared to most allo docs). Point is not to ever bash the chiro nsoles or chiro to the pt, jmo.
It can be beneficial to have a basic face-to-a-name relationship with the DCs in the area. If they aren't sending to you, they are probably sending somewhere else. (note: downside to DC refers to podiatry = some pretty eccentric pts... but a surprising amount of normal ones too!)
I recently saw 2 different patients who paid through the nose for off-brand cash pay modalities at a chiropractor's office.
-One received 2 rounds of stem cell injections to the knee and ankle for $3000, twice.
-A second received through a Carecredit account or whatever its called - $5000 worth of shockwave which they are paying off.
*I recently added shockwave albeit not at $5000 🤣
The first has severe ankle arthritis and malposition. Their insurance used to pay $1800K for an ankle fusion but recently cut our reimbursement without discussion to 1.1X Medicare. The second probably has tarsal tunnel syndrome.
From a business perspective, the most valuable service you can offer a patient is something where the reimbursement is not set by insurance.
This is the truly scary part to me.^^
I think a lot of chiros mean well, but they are highly saturated, they are not super highly trained, and because of that combo, they are usually forced to market heavy and add "creative" services and OTC stuff to increase bottom line.
This was a great one:
My bud who I lifted weights with in Mich went to a chiro for back pain.
He was talked into nearly $1000 "
mitochondrial DNA testing" (urine test, cash pay).
Upon f/u visit for results, the urine test recommendation was... expensive cash-pay vitamins sold in the chiro office (shocker).
So, very cool guy, not unintelligent (entrepreneur)... just not medically trained whatsoever. He spent almost $2k for some generic vitamins he almost certainly didn't need, and many others surely did the same at that DC office and others running that same racket. It is crazy what ppl fall for.
I think podiatry can learn a few things from chiro (longer visits = trust, trust = loyalty or more likely to buy cash services), but they are also absolutely an example of the many vary serious perils of saturation for a profession.