Well, there are no "owners". There's just me. To call it a "business" is sort of an exaggeration.
It gets about 2,000 unique visitors a day and serves up about 15,000 pages a day. It targets a pretty narrow audience, and those numbers have been pretty stable for the last few years. It is what it is. It's a free tool I made years ago ...and then dumped $35k into it to hire someone to redesign it (for better or worse, sadly), and the Google ads that run pretty much serve as a slow trickle of funds to justify having paid someone to redesign it.
Supposedly I'll hear more about its return tomorrow night.