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I've seen research coordinators with just a bachelors walk around in long white coats. I assume it's because it makes patients more likely to consent to trials when the "informed" part comes from someone who looks like a doctor.
The midlevel thing seems like it could be a bit of a gray area. If someone is an independently practicing PCP in a state which allows that, what should they call themselves when they walk into the patient room? Practitioner [X] or Provider [Y] are going to confuse people every time. If you are the person doing the H&P, coming up with the plan and placing the orders for it, and the buck stops with you if you mess up... isn't Doctor the best (and really, only) way to communicate that to the patient?
Btw it's a good thing if midlevels are held completely liable if they mess up. It'd stop their aggressive campaigning the moment they can't punt over the lawsuits to supervising physicians.