I have never had the intention to stay in corporate optometry; however, I feel that it may be the most feasible route to take after graduation.
If your long term goal is private practice, you should enter optometry school with that mindset. Make commercial the fall back position, not "the plan" even if it's only a short term plan.
Have you, IndianaOD or KHE, been affiliated with a corporate practice setting? If so, for how long? Maybe you can tell us about your experiences. Personally, I would like to hear from corporate optometrists to tell us the pros and cons of their work. Maybe another thread should be started.
When I first finished my residency, I took a position as clinic director for TLC Laser Eye Centers in Las Vegas. My new wife and I both knew that we would be back in the east in a few years. The plan was to just head out west, try something different for a few years and then move back home. At that time, they told me that the clinic was struggling and they wanted me to "turn it around." Of course, I had no idea what I was going to do, but full of bravado I said "no problem."
Once I got out there, I found out that in order to break even, the center had to do surgery on 133 eyes per month (eyes, not patients) to break even. The month before I got there, they had done 19. lol. So needless to say, it was like rearranging deck chairs on the titanic. I started in August of 2001. 6 weeks later, September 11th happened and about 250000 people in Las Vegas got laid off because NO ONE WAS FLYING. The airport was shut down. Then a month after that, they started with the whole anthrx thing so really, no one knew if the world was going to end or not so no one was getting elective eye surgery, and a very very bad situation at my clinic turned worse very fast and the center folded.
Since Las Vegas was still in the toilet, no one was hiring. I managed to work some days doing fill ins at commercial locations. I also took a lease at a Sears Optical.
The people at Sears told me that the location was busy, but that the current leaseholder was not giving them enough hours. I told them I would give them the 40 they wanted and they terminated his lease, after he had been with them for 10 years. (more on that later.) I worked the 40 hours and quickly found the location was not nearly busy enough to support that. I don't know how much of that had to do with the economy at that time but there were plenty of days of seeing 1-2 patients all days. There were many days when my secretary made more than me. On the whole, I made what would have been about $60000 a year when all was said and done though I only stayed at that location for about 6 months before my wife and I pulled the plug on our little west coast adventure and moved back east.
While at Sears, I experienced little corporate influence other than them insisting that I be open on Saturdays, that I take certain poor playing vision plans, and that I keep my exam fee within reasonable distance of other locations in the same mall. I charged $5 more than the other locations which all charged $55 at the time. I charged $60.
Back east, I worked part time at a few different Lenscrafters locations, and a few private practices trying to find the right one to settle down in. This took a lot longer than I thought. I was never a lease holding doctor at any of the LC locations I worked at so I experienced little direct commercial influence but I know that the lease holding docs I worked for were constantly under siege to recommend more multiple pairs of glasses, recommend certain contace lens brands, reduce fees, work more hours et al. Two of the three I worked for were both forced out of their leases. One after being with LC for about 10 years, the other after being with them for 12.
I worked about a total of 5 fill in days at a Walmart where I was given no hassles other than the optical department constantly bringing over "walk ins."
The only way to make money in a commercial location is to be the lease holding doctor in a very busy location. Being employed by the commercial location (if you're in a state that allows it) or working for a lease holding doctor will never make you any real money. But in order to be the lease holding doctor, it requires a near Faustian bargain.
As I mentioned before with the Sears I worked at, the problem with commercial practice is that you are never really independent. As long as the optical is doing well, or is doing as well as the optical/regional/district/corporate manager THINKS it should be doing, then the corporate entity will generally leave you alone. The problems always start once the optical isn't doing as well as some corporate manager THINKS it should be doing and that's when the "independent doctor of optometry next to XXXXX" will start getting the friendly "visits" or "meetings" from various people with their recommendations of lower fees, more hours, willingness to accept more walk ins, accept certain insurance plans, recommend certain contact lens brands, recommend more sunglasses, don't do so many dilations, etc. etc.
If the "independent doctor of optometry next to XXXXX" doesn't get with the program, they will find out exactly how independent they are. In fact, they will be SO independent, they won't even work there any more. How's that for independence?
The only time I would ever recommend commercial practice is if you find yourself in a situation where you know for certain that you will not be in a particular city, state or area for very long. If you know you're leaving the state in 2 years, it makes little sense to purchase or start a private practice.
Ideally, if your goal is private practice you should try to work in one, preferably more than one so that you can learn and observe what works and what doesn't and what's important to you. Even in my worst private practice jobs, I learned a lot about what I did NOT want to do once I had my own.
If you must be involved in commercial practice, I would suggest Lenscraftes, Pearle and similar such entities.
I would avoid Walmart, Costco, Sears, Target, JC Penney etc. etc.
The reason for that is that at least Lenscrafters and Pearle are "eye places." Only "eye" stuff goes on there. Whereas Sears is a place to get appliances and Craftsman chainsaws, walmart is a place to get cheap socks and shoes, and Costco is a place to get a 50 pound bag of cat litter. Not exactly the best impression for any sort of doctor.