Because you need the lowest total number when numbering substituents.. let me explain
If you numbered 1 from the methyl groups to 4 w/ propyl.. you have 1 (CH3) + 1(CH3) + 3 (Eth) + 4 (Prop) = 9
If you numbered from 1 being propyl to 4 being methyls you'd have 1 (prop) + 2 (eth) + 4 (CH3) + 4 (CH3) = 11
9 is less than 11, so that numbering is preferred