Our state and our region in particular has seen a massive influx of Californians. Especially Bay area folks. I think getting a step up on life is just way easier here compared to cali. Going from California income tax to no income tax is a huge plus. Although our housing market is booming, it is still way way cheaper than Cali housing markets in places like SD, LA, SF. You can buy quite the compound here for that plus commute to work is super fast and our access to the outdoors is pretty amazing.
SF is not what it used to be- people like to live around lake tahoe.