The increased number of ODs in commercial optometry involves several factors. First, corporate America realized selling eyewear can be very profitable. U.S. Shoe started Lenscrafters back in the 80s because they realized they could make a bunch of money selling "one hour" glasses.
Another important factor is the education costs in the U.S. have increased at a rate that is at least twice the rate of inflation. At the same time OD incomes are basically stagnant. Starting salaries are the same (adjusted for inflation) as they were in the mid 80s. Let's face it, it's easier to show up for work at walmart than open your own practice. Corporate jobs are relatively easy to get, although in some metro areas its getting harder with more ODs competing for the jobs.
The stigma of working commercial isn't as bad as it used to be. When I graduated you would be excluded from AOA membership if you worked retail. Today we welcome everyone with open arms because we want the dues money and we don't care where it comes from.
Having a job in retail is more a matter of attitude than ability. I'm not going to ask for BSK documentation when I hire an associate. I'm going to find someone with a great personality, confidence, some concept of patient satisfaction, and at least entry level skills. I want someone who will help grow the practice and isn't afraid to help market the business. Having entrepreneurial drive is more important in landing a good private practice position than grade point average.
