Many of these men bring their kids to my office for ortho tx. I've spoken to many of them. As you know, I am an immigrant. I target mainly low income Hispanic and Asian populations because I feel I can connect with them better. I don’t have to be a good communicator in order to be successful. The reason these low income blue collar immigrants are able to afford to live in very high cost of living areas in So Cal is they have as many people (friends, extended family members etc) living in the same house as possible. Due to the high rent demand and housing shortage, many cities in SoCal make it easier for homeowners to apply for permit for adding an ADU (Accessory Dwelling Unit) on their backyard.
I’ve run my own practice for nearly 20 years and these are what I’ve noticed:
1. Before the Covid, most of my patients paid cash and wrote personal checks to me…..only about 1/3 of them used their credit cards.
2. When the government allowed the owners to reopen their business from Covid shutdown and infused large amount of cash (Covid-relief funds, PPP loans etc, EIDL, pause on student loan repayments etc) into the economy (with money printing), my practice got so busy with a lot of new case starts. One day, I got as many as 13 new cases. I had to hire 2 additional assistants to help me. But the practice boom didn’t last very long….only about 1 year. It's also when the home prices started to shoot up.
3. Now, at the current time, very few of my patients write checks or pay cash. I’d say about 80-85% of my patients pay me by credit cards. Sometimes, the card got denied for reaching the limit and they have to use another card. It seems like more and more people are living on borrowed money. The high rents and other increases like auto insurance premium, egg price etc. really hurt them.