my best essay was the shortest essay I wrote. Basically, make it as concise as possible.
I started with a 4 page essay (brainstorming, freewriting), then got it down to about 1 and 1/2 pages (after making a outline). I think the one i submitted was only equivalent to one page, single space (cleaned up, made sure it flowed). It had no fluff whatsoever.
Basically it was 4 paragraphs based on:
1. How my undergrad education led me to pharmacy. (how i loved certain subjects, and how my gpa reflected that)
2. How my work experience led to pharmacy. (working in retail/hospital, etc)
3. How my personal experience led to pharmacy. (what i learned from friends/family/coworkers/bosses who were pharmacists)
4. Lastly, what I could bring to their program, what I was expecting from their program, and my long term goals as a pharmacist. (what types of settings I'm interested, how I'm open minded to new possibilities, etc).
I first wrote a personal experience/tragedy/sob story/essay then I realized that it was too long, didn't convey what I wanted, went way off topic, and was probably what everyone else was writing, so I changed to the above format. I didn't want to focus on one single experience but my life as a whole, which i felt made me a better candidate.
Yea, i know i gave more info than what you were asking, but by keeping to a outline I was able to keep my word count to a minimum (not saying thats good or bad).