Smart students are choosing not to go to pharmacy school because they realize it's not worth spending $200k+ and another 4 years of their lives in school only to be faced with poor job prospects, pay, autonomy, work conditions, and overall respect from the public. They are going for medicine, engineering, computer science, finance, the trades (plumbing, electric, etc), etc. because these professions tend to offer more money and fulfilling careers while most require less debt and schooling.
Thus schools are getting desperate to fill their seats. If they don't then that means less tuition money and they'll have to either lower their standards to allow more students to enroll, or close down.