I tried very hard to get uro guys on board with fiducials, never took hold. SPACE OAR (pinches nose) reps need to re-visit my neck of woods. Also, I think it helps (re: prostate) to live in a region where the avg age older or more retirees.
I am way too slow. I pop back on and I am >50 posts behind!
What has worked for me may not work for other due to organization structure, payer mix, etc, and I would love to hear success stories from all of you how you increase multi-D care and referrals.
When I started at U of M in 2015 we had a somewhat small prostate radonc program. About 1 radonc cFTE.
What worked for me was:
1. I changed our multi-D clinic to go into the room at the same time as the surgeon. This kept us both honest, but it also let them become educated on what exactly I say. It built a lot of trust and they learned a lot of fiducials, spacers, SBRT, etc. It also allowed us to have professional back and forth in front of the patient, and I learned a lot about how they view things I was never trained about. Made me appreciate different surgeons skill level and bedside manner too. The multi-D clinic grew from 3-5 patients per half day to 9-13 consults per half day (pre-COVID).
2. I gave early on and every few years a talk on the technological advancements of RT. Most non radoncs dont realize that ProtecT data, as good as it was, was 3DCRT. I show them what a 3D plan looks like, what IMRT is, what IGRT is, what SBRT is, spacers, etc. This was huge for not just prostate but also for SBRT for kidney cancers. I also review toxicity data from RCTs, and not cherry picked studies to show consistency.
3. I overbook patients same day or almost any day. I want them to know patients come first.
4. I make sure to keep them in the loop early on while I built up my practice and trust with them. If a patient was leaning towards RT I told them. I never let patients decide they want RT in the office as I want them to think about it without me in front of them.
5. I make sure to tell the patients how fantastic our surgeons are (obviously I wouldnt do this if I didnt believe it...I am lucky to have amazing surgeons to work with). This shows I am not a cars salesman/woman. Patients hate when they see a surgeon and they tell them to get surgery, and then radonc --> get RT, etc. We tell all patients surgery and RT have the same cure rates and have every patient read the PCF.org patient guide they can download for free. It says it right in there. I tell them side effects are different.
6. As I am at an academic center I make sure all Uro Oncology fellows rotate in radonc and they see with their own eyes how patients do. I make sure to give a few lectures to urology every year.
7. I give talks around the state to big urology groups to let them know about what we offer. Every place has guys who are not good surgical candidates or who want to hear about RT.
8. I educate our urologists about the critical need for early salvage for all patients, and adjuvant should rarely be used. We too care about QOL/continence.
What has this done? In 5 years we now have 3.5 cFTE and over quadrupled our prostate RT volume. I think the surgical volume also increased simply because patients really love hearing a surgeon and radonc both agree that cure rates are equal, but the side effects and logistics are different.
I know this works as when I started at U of M I treated CNS mainly and also almost doubled the program in the first 12 months. We have done the same thing from scratch with a new spine program that is very busy (~250+ spine SBRT cases per year now that started at about 5 per year).
So I believe this is an amazing time for radonc, but we cant view ourselves like radiology or a pharmacist. If we simply wait for the order for RT and we act like a technician than that is how we will be treated. All of you are incredibly smart to be radoncs, and have a unique and powerful vantage point that many specialties dont have. I challenge you to think like an oncologists and that you happen to give RT, not the other way around.
Palliative RT, oligomet RT, etc are booming. We now treat at least 300+ patients just because of PET imaging in prostate cancer we wouldnt have treated before. Medoncs need to see the success (and failures) and work together. Most docs want to do what is best, but we all are so sheltered in our specialties we forget that many people have not seen the amazing responses you all know to be true. We also need to own up and share the bad outcomes with them and ask for help.
Would love to hear how some of you have grown your practices as it sounds it is very hit or miss from the thread.
Any pointers?
Thanks!
Best,
Dan