- Joined
- Jun 12, 2009
- Messages
- 70
- Reaction score
- 0
Sales representatives have been the main channel for transmitting marketing information through detailing to physicians for the past 50*years,1 accounting for 60% of all sales and marketing expenditures
This quote says it all. I would say this has been one of the biggest problems with healthcare in the United States in the last 50 years. The fact physicians get thier information from nonmedicaly trained one step away from a used car salesman drug reps. Kind of like writing your Masters thesis based solely off Wikipedia references. Kill off direct to consumer advertising and maybe we will start to see some positive changes.
This quote says it all. I would say this has been one of the biggest problems with healthcare in the United States in the last 50 years. The fact physicians get thier information from nonmedicaly trained one step away from a used car salesman drug reps. Kind of like writing your Masters thesis based solely off Wikipedia references. Kill off direct to consumer advertising and maybe we will start to see some positive changes.
Agreed. The only thing this article does is highlight the need to find a good way to disseminate medical information to a wide variety of practitioners without overwhelming them. The rosilitazone warnings and ezetimibe failures weren't exactly tightly-guarded secrets...I remember reading major NY Times articles about them.
The fact that drug rep detailing had any impact, let alone a major impact, on the awarensess of these practice-altering studies, is frankly depressing.
At my ippe (independent pharmacy), a drug rep came in to talk about onglyza and I started asking questions about study design. These people truly don't know that much about the drug they are promoting. Another time at the hospital, a drug rep came in. she was tall, thin, busty, and positively gorgeous. I literally couldn't fully concentrate on what she was saying because her crystal blue eyes pierced right through me. I was just watching her lips move and nodding at what she was saying. And, she stood close to me so I could smell her chanel mademoiselle perfume and karma soap from Lush. (I'm a "super smeller", though. Really.).
Well lea, if this whole pharmacy business doesn't work out for you, at least you obviously could find a job writing trash novels