I want to be able to afford safe/reliable (aka Volvo) vehicles for me and my wife. I want to be able to afford a payment on a medium sized home. I want to be able to purchase property for said home. I want to be able to finance/invest in education for my children. And, of course, I want to be able to have some fun and also pay off my loans.
I actually agree with the above comment; I too am fairly selfless (or so I like to believe), and therefore I like to help people more than make silly purchases.
Own the land I live on, pay for my kids' education, and maybe even start the business I've always wanted to start.
Not doing it for the money =