Lets take the example of IQ between groups. Group 1 is neurotypicals, Group 2 is anti-social, Group 3 is schizophrenics. In analyzis of variance we already know each groups mean IQ, thus the only determinative factor for if there are true differences in mean IQ is how variance is manifested in each group. Thus the data of in-group variance is key to between-group differences in variance.
Think about it this way.
1. In your example, you're talking about an independent anova. So we have individual differences being a factor on the numerator and denominator...because each treatment has totally different group of people. In repeated measures, the same people are re-tested multiple times.
2. Think about what true difference in IQ means as it relates to a significance test . What does it mean? If you get a significant result it means that the probability that you got this variation
between groups by chance is unlikely. There is likely a
real difference.
3. In Anova, you figure out the total variance, and then you figure out variance within each treatment (so what is the variance in the schizophrenics group, what is it in anti-social, and then neurotypicals)..and then you can take the total variance minus it from the within variance..and you'll get the left-over...the variance between groups.
4. Now consider what it means if we have a variance (a difference)
between groups. If you have that data in-front of you, it's not uncommon to look at it and with just an eye-test say "these look very different from group to group... or they don't look different.
Let's say that by just looking at it, you thought, there is a big difference here from group to group! But, what could put that in doubt? The only thing that can put it in doubt is variability being high
within the different groups. If you have 10 anti social people and their IQ scores are all over the place..that suggests that individual differences are significant, and being anti-social has very little to do with IQ. That high variability
within would give you a non-significant result..and tell you..there is no real difference here between these
groups.