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Most of them won't give you room to write a long, elaborate essay. I've already written two 150 word "Why our school?" essays. There is definitely no room in there for superfluous details.
Goro, nothing is difficult about this question. Just have difficulty putting pen to paper. I know what I want to write, but stumped on how to write it without sounding boring.
Boring to you, refreshing to someone who doesn't have to read through fluff before you get to the point. Clear writing is boring.
I understand not wanting to be boring, but there's only so interesting it can be before it becomes weird and gimmicky. Obviously, it's boring if you just say: "I like your school. You have good programs. Your school is a good fit for me." You make this more interesting by explaining why you like the school, why their programs are good, and why it is a good fit for you. However, if you try to make this worthy of the New York Times Bestseller list, it's just going to be weird. Just say what you mean in a reasonably eloquent way (as in, talk in specifics, don't use the same words over and over, etc.) It doesn't need to be a literary masterpiece.
