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It's very different. MJ had an actual medical problem.
so, MJ's medical problem (or one of them) was insomnia. Does the person who undergoes 30 unnecessary cosmetic surgeries also have a problem? A psychiatric problem? It is not normal. Does a trained plastic surgeon have a duty to refuse these patients because they are putting themselves at unnecessary risk? Murray had a duty. Why don't they? To add to it, the surgeon (and anesthesiologist for that matter) is instead lining their pockets with the profits from this person's mental illness and poor self perception.
You say it is different. But why? Just because putting scalpel to skin to change the perfectly healthy body is socially acceptable?
Different things are socially acceptable in different cultures. Imagine 200 years in the future trying to explain some of the things we do today that are commonplace. I think people will look back on some of our normal practices and consider them barbaric, just like we consider therapeutic bleedings from hundreds of years ago.
It is funny how things evolve over time. Some practices are accepted, and some are considered egregious.
"You know, let's put it this way, if all the people in Hollywood who have had plastic surgery, if they went on vacation, there wouldn't be a person left in town." Michael Jackson

) at Cornell.