I appealed a rejection from a school that while I won't name, most of you would probably be able to figure out.
The story is long, but to sum it up, the director consistently brushed me off for 6 months...No, I wasn't trying to check on my status or show excessive enthusiasm...My alphabetically-assigned counselor was rude and indifferent.
This was my second time being rejected from them. This brush-off attitude particularily bugged me because I improved my application and felt those improvement were neglected...Though my stats aren't high compared to their avg, people with my numbers get in. My extras, on the other hand, are stellar, and have earned me several interviews and an acceptance.
The reason I appealed my rejection was because I felt very strongly that while their secondary is very extensive and they seemingly pay attention to extras, they cater to high numbers before looking at the rest of your application.
It was incredibly obvious to me that I was brushed off because this same "busy director" goes out of the way to cater to people with shiney numbers regardless of their extras (all the while marketing the school as caring about the non-numerical aspects of your education).
I also found out, through staff, that their secondary screening numbers are significantly lower than their "will-look-at-the-rest-of-your-application" numbers, which I felt is unethical, but again, common practice....
In fact, members of the admissions staff ENCOURAGED me to write the dean regarding my treatment by the director. The dean, for his part, doesn't have the greatest things said about him on an SDN thread...Anyway, I wrote him a letter saying I felt my application was not reviewed thoroughly based on my experience with his staff. He wrote me back saying he personally reviewed my application, spoke to the director about that person's behavior, but nevertheless agreed with the committee's decision...He ended the letter by encouraging me to consider other professions within the medical community since I applied to them twice!
When writing the letter, I knew he would likely back up his staff and never admit that they didn't look at my application thoroughly. I know this is "standard behavior" for schools that get a lot of applicants, so I thought I'd make a stink of it...
Anyway, I replied to his reply with letters of acceptance and letters requesting interviews. It just felt good! And that's the moral of the story.