As with most essays, its success or failure will depend on how its written. However, without more detail, discussing your journey as a reapplicant sounds like it could make for a successful essay. The key will be to show what you’ve learned and how you’ve adjusted so that you are now a quality candidate.
A significant portion of applicants every year are reapplicants. This will not make you stand out in a large applicant pool and could make it seem like you don't do anything else noteworthy.
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