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You can't think about the profit made on a per rx basis. Bringing customers into your store, and perhaps continued business is often worth the gamble/investment. You sold them their drugs very cheap. 25 minimum on Augmentin,15 on the Tylenol #3. A good point of reference I always use is Costco. Their website shows cash prices for card carrying members. I had been delivering amazing customer service and building long-lasting relationships by insinuating a customer paying cash (and some drugs aint cheap folks) call Costco and ask me to price match, but I think I might do a Costco+5-10 bux or +20% or something deal in the future instead of an outright match.
A lady paying ~80 bux cash for #90 clonazepam 0.5's with us was able to get the same deal from Costco for 30 bux, so I matched and kept a customer and pleased.
You most certainly DO need to pay attention to profit on a by RX basis. Our owner (who has been an independent pharmacist for 40 years, gets a daily report of how many RXs we are losing money on, how many we make < $2, < $5, etc. on. Sure, losing 25 cents here, $1 there, $ 2 here and there doesn't sound like much, but it adds up. Our state Medicaid changed dispensing fees as of August 1 and he's been very up on how much money we've lost in that time period. It isn't much per RX, but it's going to add up to thousands of dollars when you put it all together. I think most business owners would agree you have to pay attention to the details.
I don't understand what you are saying in the bolded/underlined part. What do you mean by insinuated?

