It's getting to the point where they're trying to draw in new customers with gimmicks (competing with picmonic, memorang, etc) rather than attempting to turn the website/app into a "must have" resource to go alongside FA, qbanks, pathoma, etc. In other words, I'm getting the feeling that the FC marketing team is slowly beginning to overshadow the FC content team.. which is unfortunate if true.
The Firecracker editing team is larger than it's ever been, and they are focused on improving Step 2 content (
http://blog.firecracker.me/2014/12/18/new-upgraded-step-2-topics-week-of-december-15/) and USMLE style questions (1000 new questions added last month).
What gimmicks, specifically in relation to our competitors do you speak of? Delivering a mobile app? It was a commonly requested feature. Firecracker has undergone growing pains during this transition yes, but it's been a learning process that will make Firecracker better suited to deliver an outstanding program to users.
You seem to be vehemently opposed to the beta site, so let me make it absolutely clear: the current version of the website will remain as is through Summer 2015. It will remain up through late 2015 at the earliest. In the meantime, all the features you love on the current site will be moved to the "beta." No popular features that users have begged for and use regularly will be removed -- they just haven't been moved over yet. This will be an ongoing process in 2015.
As for a 0 card / putting questions back into the stack, or a hotkey for more, those would be gimmicks, no? And those come from the tech team. As for our marketing team, our goal is to educate users, liaison with the community, get feedback and deliver it to the content and tech teams to ensure we're making a product that is best aligned with the use of students.
You would like Firecracker to provide more emphasis on learning improvements. I can deliver those requests and work to have them implemented. However, most feedback is of a technical nature. If you have ideas for how to improve the Firecracker content, please fire away. As stated, recent focus has been on an improved Step 2 product and improved USMLE style questions.
Signed @jwfirecracks -- AKA The Entire Firecracker Marketing Team.