I am curious.... The GoodRx website says that it makes money though pharmacy referral fees and ads on its website. It also mentions that they negotiate with the pharmacy through a PBM... but normally a PBM is contracted with an insurance company, where insured customers pay premiums, and obviously in the case of GoodRx, no one is paying insurance premiums. From browsing through other forums, it sounds like the pharmacy cuts some of its markup profits to use the GoodRx coupon, but not by enough to reduce the profit from selling the drug completely, in order to generate prescription traffic. So GoodRx 'makes money' in a sense by taking it from the pharmacy. Is this true?