Not all vets ARE doing the exact same thing in a PE. like all things in life, some people are offering something better than others - even if they call it the same thing. If I do a good PE and as part of that PE make a good bond with the client (because I do know I am exceptional at bonding with clients) to the point where they are more than happy to pay more to see me, why shouldnt I charge that? And when people phone around and discover you're cheaper, but they hear from their friend that although I charge more I'm caring and listen well and am awesome, despite the fact that your cheaper they are actually still going to come to me. Word of mouth will actually earn you more customers than being cheap. So why not cash in on being good?
ALSO this brings up one of my other points you havent addressed - how do you explain the discrepancies in your pricing to owners who require one of your services which isnt underpriced? Tell them that you're only cheap on certain things to get them in the door?
Fair enough. Not everyone is the same I get it. We are just going to have to agree to disagree on this one. Why can't you be less priceyer and still be a good vet? There are plenty of good vets that are charging the prices that you seem to believe are absolutely awful. We all ready talked about this. Lower prices =/= bad vet. You explain the discrepancies in prices just by how anyone would explain it. Give them a list of services that we can do for there pet, then if they still can't pay, I would probably try to work something out with them.
Wow. I can't believe that you think professional veterinary services are worth so little. That is all im going to say on that, except for if you don't value the services vet hospitals offer, how on earth are you meant to convice a client to spend money on their pets?!
You should start believing it. Plenty of people charge this price. But what you failed to address is the point that we should not be talking number when it comes to talking over the internet. You do not know what the market is like in my area and I don't know yours. So we should leave it at that. You also failed to address what people, like me, should do with there animal if they can't afford a 500$ dental. Because here, minimum wage is only 8$ dollars. And that's what I make. If I were making 15$ an hour minimum wage like I would be in Australia it would be a different story. So because I am making 8$ does that mean I should not own pets?
Your utmost goal as a veterinarian should always be to practice the highest quality medicine to the best of your abilites. Period. You will have to tailor the medicine you practice to the finances of your client - but you should always start off offering them the best, gold standard option. You basically just said you believe in cutting corners to offer lower prices. You don't use xylazine because you can't afford propofol. You raise your price to cover the costs of propofol because that is the right thing to do by the animals in your care.
The sooner more veterinarians charge adequately, the sooner we can educate ALL clients of the ACTUAL cost of healthcare for their pets. THe sooner we can practice GOLD STANDARD medicine as STANDARD. The sooner vets can earn a wage commesurate to their qualifications and role in society. The longer people regard cost cutting as a business technique, the longer it holds the veterinary world back.
I am glad that you want to practice the GOLD STANDARD... but we ARE just talking about animals here... not people. Believe it or not I would not spend 1000s of dollars on my dog, even if I could afford it... Because ITS A DOG. If a client comes in with a 7 yo dog with treatable cancer then I would refer them to a oncologist. But if it were my dog I would put it to sleep. If a client wants this, that, and the other done on there pet and I don't have the equipment then I would refer. You say that you should practice the best of the best medicine, but what is the point where you draw the line? Should you have every piece of equipment in your office that a human doctor would have? An endoscope? A CAT scan? A ultrasound? I have never stepped foot inside of a small animal vet clinic that had these things that was not a secondary or tertiary clinic. Why would you need to buy all these expensive things if you can just refer? Keep your prices lower for the general care and if they want more they can easily have it. If I don't believe that I could care for an animal safely is when I would talk to the owner about other clinics. Every vet has a limit to what there clinic can do.
Just an example: I did have to put one of my dogs to sleep recently. The vet I take her too never once offered euthanasia as an option. He offered all the options which were all referrals and the only place that could could take her to fix her problem was the vet school. I simply cannot afford the treatments at the vet school so I told him I would like her euthanize instead. He is a very reasonable priced vet AND he is a good vet. He even refunded all of the charges for the medicine I bought the previous day even though I chopped all the pills up in half and he waved the PE fee. I did not ask him to do this he just did. We don't talk about how much money I have he just puts all the options on the table and lets me pick the one that is suitable for my budget. Do you not think this is a reasonable thing to do? He was offering me the best of the best but I just didn't take it.
I am not sure what you mean by the "veterinary world being held back"... being held back compared to what? Human medicine? I do not believe that veterinary medicine has ever or will ever reach a point to equating with human medicine. That will not happen until all the pets have pet insurance or are covered by the government which won't happen... because they are animals.
Just to add this in since I was just at the vet.
Price for a PE-35 dollars
Price for a PE at my last vet- 25 dollars
Price for a Euthanasia- 40 dollars
Price for a spay- 99$
Price for a neuter- 65 dollars
Price for a dental: 245 $ (with blood work)
Price for a nail trim- 5$
Price for a rabies vac- 30$
This vet has been practicing since 1999 and he has been very successful in our area and I enjoy bringing my dog in there. He really knows his stuff and he gave me 3 hours of his time, putting off surgeries, to be with me in my time of need. I even had his vet tech crying over my pup lol. Very compassionate staff.
That being said the VCA down the road charges 500$ a dental. Maybe its because there corporate but I would rather stick with this vet. Because he is GOOD and REASONABLY PRICED. Wow what a crazy mix!