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I just heard about this on the radio, so I googled it. Seems like it could be helpful for loved ones. Supposedly the cards are taken anywhere Visa is accepted.
http://wcbstv.com/consumer/medical.gift.card.2.613799.html
http://wcbstv.com/consumer/medical.gift.card.2.613799.html
Otherwise... yeah, if my loved one really couldn't afford medical necessities, I would not make them wait until Christmas and then give the a gift card. That's kind of weird.