If you're referring to working at a pharmaceutical company as industry (e.g. Pfizer, GSK): I can't make any claim about the pay as a PharmD, but as an intern the pay is definitely competitive. So take that as you will. As an intern, the work I do at the moment is mainly PK/PD analysis. But looking at what my boss does, the job responsibilities at a pharmaceutical company also include: writing protocols, analyzing the clinical data, and reporting to the FDA. How hard it is to get in depends on experience. The big pluses are being fluent in PK/PD and knowing what the FDA guidelines are. Added bonuses is if you know the software used in PK analysis (e.g. NonMem and WinNonLin).
If you're referring to working Pharmacy Benefits Management (e.g. MedImpact) as industry: Pay is definitely in the $100k category. Job responsibilities can be developing formularies, handling PAs, and some other stuff I can't remember offhand. They emphasized that there is plenty of room for advancement/promotions. BTW, all this information is based on a tour through a PBM facility.