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lol, yea def the first thing i thought, that would be pretty awkward (well maybe not really, but it would be weird). he probably took the picture initially after purchase though
There are many people who wear the label. More often than not, it is when the label is of a "big name" like Calvin Klein or Hugo Boss. The real suit makers try not to advertise who they are. In fact, they put their names where it is most hidden: upside down and inside the pocket lining of the inside pocket. For the most exclusive suitmakers, their clientele are introduced to them via word of mouth from other clients and advertising is verboten. It keeps out the riff-raff.
The labels are placed on the arm because in large department stores that may carry 20 different "brand names" it makes it easy for customers to identify a jacket's maker. Unfortunately, this places emphasis on advertising dollars and house name recognition and less on actual quality such as the maker of the fabric or who the jacket was designed by (designer and house name may be different just like house name and fabric maker are different). In the end, the customer loses.
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