"You can do that, but the control rates are so low I will be treating afterwards anyway" also works in these situations. I pushed back VERY hard on a pulmonologist with data, etc, and all he could muster in the end is "well, you're a radonc so of course you're going to say that."
He's no longer in the market, but being aggressive with the data (which is CLEARLY in our favor) in tumor boards was easy to do and prevented him from gaining any traction whatsoever. He got the Big Mad at me, because he was trying to build a Big Program at the hospital, but fortunately I simply did not (and still do not) care and my referring MedOncs understand how to interpret basic medical literature.
This brings up another point. When the data is NOT in our favor (recently, for example, neoadjuvant chemo vs chemoRT for aca of the esophagus), it's important to push just as hard for a non-radiation pathway. I let a medonc know, soon after the trial was published, that the patient which was referred would benefit from neoadjuvant chemotherapy alone rather than chemoRT, and the medonc was happy to get the updated info and move forward with chemo alone.
Honesty with respect to data goes a long way in the long term and dramatically improves one's ability to influence treatment patterns when new data arrives.