WW stands for Waffle Wars, it's a game we play on here to see who can run the best waffle business (your business is dictated by your group). The bad players are the ones who like pancakes, we call them wolves because of this children's book:
Wolves have waffle batter but they cook pancakes with it instead - this is terrible. If they take another player's waffle mix and make pancakes it's so terrible the player dies and is out of the game.
Every day waffle makers try to figure out who the heck is making horrible pancakes and pick another player's waffle to eat (this is supposed to be "lunch", but a mod eons ago misspelled it as "lynch" and it's stuck ever since). If a player feeds us a pancake at lynch then we know they were a dirty pancake loving wolf.
You may see people talk about "seers" - seer is short for syrup (we spelled it kind of wrong but you can see how it's pronounced the same as the first half of syrup) and as everyone knows to get syrup you have to tap a maple tree, so "seers" tap other players for information (about their waffle recipes).
Protectors protect the waffle recipes. Assassins break players' waffle makers overnight so they can't make waffles anymore, which means they're out of the game.
Mods eat waffles. This is why they're always talking about them in lynch tallies.