well, you need to point out WHY you want to be a pharmacist. thats not really covered in other areas of the application. they know your stats, grades, etc... but they dont know your passion. this is where you sell yourself. when you write it, write it with your audience in mind... the admissions committee. what do THEY want to hear? quotes are good for effect but more than one, and id call BS. simple and to the point isnt the way to go either. remember, show not tell. give examples in your life. make it personal. good luck!