agree. hills sponsors a ton of labs and talks here. and to be perfectly honest, I haven't been impressed by some of their nutrition talks. lots of contradictory info or just plain wrong material- to the point where I've pretty much stopped attending
I think the problem is the research out there showing how susceptible 'we' (health professionals in general) are to influence from receiving gifts
of any value. The research appears to be showing that the value of the gift isn't really relevant; it establishes a relationship that, because of the way we're wired as humans, is susceptible to manipulation. We all like to say that we're not, because we pride ourselves on objectivity. (The irony is that the research is pretty clear; I guess we're not as objective as we like to pretend.)
My gripe is that I think that's one big huge red herring.
Because the fact is, we aren't going to avoid having those relationships. There will be sales folks coming by my clinic regularly to give me free samples, or to buy me and my staff lunch in exchange to listening to their presentation, or .... etc. There is not a snowball's chance in hell of completely isolating yourself from those relationships.
So we ought to be trained to manage the relationships appropriately. We ought to be taught how one engages with the industry in a productive way that minimizes the industry influence over our decisions.
But schools appear to be opting instead to go for the isolationist approach of severing contact between students and industry. If the student can't get free/discount Hills food, that's considered a COI victory.
Brilliant. Now we'll graduate students who are all the more susceptible to influence once they graduate, because they haven't had a chance to get guidance in managing those relationships during their formative academic time.
Part of this is driven by the public perception of vets being in the pocket of industry. ("You push Hills on me because you make money!")
Call me cynical, but I don't think these COI changes at vet schools are going to have even the most minimal of impacts on that perception.