It is always tempting to go to the flashy school, but you have to remember that as an incoming college freshman you really have no clue what you will end up doing. I know I know, you have dreamed of being a doctor since you were a little kid and all that, but once you enter college you have an entire world of things you never knew existed thrown into your face. Very few people enter college wanting to major in computational linguistics, biochemistry, german lit, american studies or whatever else one can think of. They start off in the big things like "biology" and "business" without a real grasp of what it means. This plays into your school decision from a financial standpoint. So, what if you suddenly become moved by foreign languages, ecology, teaching, or whatever else but you know you're going to be saddled with a large debt? It is going to affect your decision and what you pursue. It shouldn't, but it will. I went to state schools. Fairly prestigious as far as large state schools go, but still a state school. I've had just as many opportunities and doors opened for me through my connections as my friends from the top 20s. Actually, I got offered several jobs OVER them because I was from that school. Just something to think about..debt does matter regardless of what people like to tell you.