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You can do an OMM treatment in 30 seconds (and charge for it). In a time:benefit ratio, OMM actually pays off if you're in primary care, as it reimburses better minute-per-minute than most of the other stuff you do. Granted, you'll probably have a lot more patients that come in on a more frequent basis, but you get to treat them immediately, they like the treatments, etc etc. Not saying I plan to do it, but given the size of primary care, it could really pay off financially to incorporate it as a DO.
Potentially I guess.
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