I think transference / counter transference is ALWAYS a consideration, but certain orientations pay more attention to it than others. Depending on how much time/attention to pay to rapport building can be a contributing factor. For instance, someone who is doing short-term psycho-educational training probably won't pay it much mind....but someone who is going to do more in-depth work will probably need to address those issues. I think it can really effect the therapuetic relationship, so on some level every person (regardless of orientation) would need to address it.
With that being said, I think each orientation would go about it differently. I think CBT'ers would identify the transference issues as distorted cognitions/schemas, and challenge those with more realistic thoughts, though I'm not sure how likely they would be to go down the path of relational exploration as it pertains to early childhood development, parental attachments, etc. My reasoning is that (as I think someone mentioned above), CBT'ers would probably focus more on the "how to fix this" instead of "why?" I've done a lot more CBT work this year and I found myself trending back to the "why", as a means to better understand the situation and identify the root causes, while the patient often just wanted to 'fix it'. I think this can often be short-sighted, but we were usually able to come to a compromise, and ultimately the patient was able to benefit from not rushing forward without knowing what they were trying to really address. I think the challenge is often needing to resist that feeling to 'produce', and instead trust in the work, and that it will bring about change when it is appropriate.
A psychodynamic person would probably just jump on in with the transference. I don't have a very confrontational approach, though this is something I would definitely bring up if the patient was unwilling to address the elephant in the room.
-t