Dude, I love Bell's so much. I've got a great story. When my wife and I were just barely dating, we went to go see Greensky Bluegrass. We had at this point in our lives, like no money. We were both so early into grad school and hadn't even moved in together. Anyway, the tickets were much more expensive than I thought they were gonna be (it was supposed to be like 20, but ended up being like double that for each of us). Anyway, we decided it was worth it and could swing it. But, we decided not to have any drinks to save some money. In comes Lary Bell (the owner of Bells). Greensky is apparently their house band and he funded their first albums. It was a fluke they just happened to be in the same town on tour. He bought the ENTIRE VENURE free Bells beers for the entire night.
I talked with him, he's a cool guy. I still buy Bells whenever I see it like ten years later. I love Lager of the Lakes, Oberon, Offical (their hazy ipa), and pooltime.