Pharmacists Found to be Most Effective Promoters of Medication Adherence
In conjunction with Harvard University and Brigham and Womens Hospital, CVS/Caremark recently sponsored a retrospective study that reviewed communications between patients and health-care professionals. The authors concluded that retail pharmacists are the most influential voice amongst health-care professionals in promoting medication adherence. Hospital-based nurses followed as the second most influential voice in encouraging patients to take their medications as prescribed. In both cases, face-to-face interaction was the communication channel that proved most effective.
Non-personal communication means such as fax, mail, or brochures had the lowest impact on promoting adherence whereas videos and interactive technology showed promise with a medium impact. These face-to-face interactions between in-store pharmacists or hospital-based nurses and their patients proved to have the highest impact of all communication channels. Even telephone communication between pharmacists and their patients was shown to be half as effective as the face-to-face discussions.
Costs to the health care system due to medication non-adherence surpass $290 billion per year. More importantly, patients may be able to avoid unnecessary hospitalizations or visits to physicians by practicing proper medication compliance. Although adherence to medications ultimately depends on patients willingness to take their medications as directed, in-store pharmacists are afforded easy access to patients and can reinforce the importance of medication compliance.
By evaluating medication profiles or initiating face-to-face conversations with Outcomes-covered patients, an Outcomes Personal Pharmacist may be able to detect patterns of non-compliance. As a result, patients can be consulted in order to provide compliance education and monitoring services.