Hahah. ^^^ this. Not to pick on our Navy brothers and sisters, but I think the Navy takes the cake on getting all hot and bothered about rank. All that stuff about custom and tradition. Worked with a doc downrange who would insist on being referred to as "Commander Select." "This is Commander Select Douchebag, how may I help you?" I had a hard time not LOL'ing every time I had to call him for something. Nice enough guy, just don't think he knew how ridiculous that came accross in announcing your promotable badassery to the world.
Air Force may take second place - true story bro, a couple senior leaders raked some well-meaning junior enlisted over the coals because ranks on their nameplates were not written in upper/lower case (a big deal in Air Force world). Army is all "MAJ" and "CPT," USAF likes "Major" and "Captain." These were flag officers and attention to detail was important, but it was hard to stomach nonetheless (seeing as how the leaders were visiting and didn't have to put up with the same IDF the enlisted were receiving on a daily basis). Plus you have to be a General in the Air Force before anyone will take you seriously. Or a fighter pilot. Damn those warthogs are sexy. BRRRRRRP!