This is very true...but you have to have some way to pick between two schools. For example, I may potentially be picking between two schools. Both are in my state, but one is the ridiculously cheap state school and the other is a very expensive private school. I really like the private much more than the state. And I don't mean location, it's more stuff like the state school's emphasis on research vs. clinical, class seems competitive, that type of stuff. Then what?