I dont think it matters that you feel he “doesnt want it as much as you.” Thats his decision, and then the adcoms job to decide if they want to filter him out based on altruism.
He is international which already makes it difficult to get accepted US. His degree is from the UK, someone more knowledgeable than me can chime in but I am pretty sure he needs a US degree or at least 90 credits US.