PETA's Mission Statement
People for the Ethical Treatment of Animals (PETA) is the largest animal rights organization in the world. Founded in 1980, PETA is dedicated to establishing and protecting the rights of all animals. PETA operates under the simple principle that animals are not ours to eat, wear, experiment on, or use for entertainment.
PETA focuses its attention on the four areas in which the largest numbers of animals suffer the most intensely for the longest periods of time: on factory farms, in laboratories, in the skins trade, and in the entertainment industry. We also work on a variety of other issues, including the cruel killing of beavers, birds, and other "pests," and the abuse and neglect of backyard dogs.
PETA works through public education, cruelty investigations, research, animal rescue, legislation, special events, celebrity involvement, and direct action.