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SSgt,curious...Why the name bomberdoc? Did you fly bombers in the AF? My father is a retired b-52, b-1 navigator.
I appreciate the difficulty of the mission with which you are charged. This is a bit unorganized as I've written it after seeing this thread and then taking to a friend who will be USAF HPSP MD 2012 and my friend who is a USN HPSP MD 2010. I will preface this comment with three things: 1) I am an HPS Program participant, USN MD 2012. (2) I wanted to be in the military since I was in HS and came back to it for med school having turned down the USNA. (3) the E8 who recruited me did many of the things I suggest while the USAF and USA recruiters I spoke with did not--though my family ties to the Navy probably would've held out anyway.
Perhaps the greatest challenge you face is that the dominant marketing strategy of the AFHPSP, regardless of branch, is inherently flawed. There are two focii of the recruiting 'pitch': monetary benefit and (military) service. The dramatic emphasis is unfortunately--with respect to lack of credibility and predatory subterfuge--upon the former rather the latter. To participate in the AFHPS Program is a financially irrational decision for most prospective applicants. The exceptions are two-fold. First, for those who intend to enter primary-care fields the program is monetarily viable as pay is competitive with civilian reimbursement. Second, those who make it to retirement (strictly 20 years as working longer in the military makes the gap even larger at a rate of 30-250K per annum depending on specialty) may close the financial gap when retirement pay and health care incentives are considered--this is however assuming they move on to the civilian sector as practicing physicians after their service. By emphasizing a benefit that simply does not exist, the current marketing strategy puts you at an even greater disadvantage. Furthermore, in employing such a strategy the AFHPSP effectively targets those who are risk-averse (Milton Friedman is rolling) and base their decision almost entirely on this factor. As you can no doubt ascertain from this forum, this financial shortfall is among the most vocalized criticisms of the AFHPSP and Military Medicine, and one that sours many an experience though the nurses and red tape are also prominent.
My recommendation is that you emphasize the latter rather than the former. As even some of the most hardened critics of the Medical Corps in this forum will agree, those who sign need to do so because they have a desire to be in the military, BS and all, NOT because of some smoke and mirrors campaign about financial incentives and practice opportunities that anyone capable of sitting for the MCAT should be able to see through. However, I will say that I think it is each prospectives responsibility to do their own homework.
Though an incidental comment, an excellent suggestion has already been made and passed over. Perhaps the greatest service you can perform in the recruiting process is to actively put prospectives in touch with active duty physicians/dentists/veterinarians(?) in the O3-O6 category. The behind-the-curtain insight and anecdotal information provided is what both my friends, myself, and many other prospective medical corps officers both want and need to make their decision--the popularity of this forum may serve as evidence of this point. Frankly, we are all smart enough to see through the BS if we don't want to be fooled, and many of us take the time to research our questions here and elsewhere before posing them to recruiters--I stopped responding to a USAF recruiter after being lied to explicitly in response to a question I already had answered via a USAF MC Powerpoint that came up on google. By emphasizing the service aspects (leadership, camaraderie, unique practice environments and opportunities, etc...) and the actual benefits of mil med over civilian (a prominent one seems to be the idea that all of our patients are insured and thus such considerations are often moot) you will economize your time and more effectively showcase the actual opportunities that come from sacrificing our time, compensation, and autonomy.
It's a hard sell, but there are those of us out there that don't care about making $100K a year as a BCMD rather than $300K or actually kind of look forward to doing something like UMO/FS/FMF training. Often we have a military background and the recruiting has already been done for you by our parents. Perhaps even more frequently we come to you rather than the other way around. Your job then is to drop the BS and paint a representative image, both positive and negative. In doing so you'll weed out people who will only drop out of the process later when they become illuminated (OR you'll save the rest of us from suffering through even more PMS-ing from them then we'll already be doing on our own) and thus save yourself time to focus on those applicants who are going to get you your quota.
My hope, if you've made it this far, is only that you consider the advantages of a forthright, full-disclosure approach to recruiting my future colleagues as it truly benefits you, your service, your prospectives, and, most importantly, me and other students like me.