They'll steal a bunch of top students from the AZ and Cali DO schools. And frankly pull some of the mormon folks even away from MD schools that are far away. Family is everything in that culture, and I guarantee you it's going to be a hard choice for that young BYU grad whether to go to texas MD or get to stay in the home state.
Of all the new DO schools, this is one of the few that actually makes really good business sense. Which, make sense, haha, given RVU's for profit status. U of U is the only school and it's got a small class. It is not enough for a state of that size, not to mention one that produces so many college graduates. On top of that the U of U is really wonky on admissions. Really, really, wonky.
Out of any of the current crop 12 or so new schools coming out of nowhere, this is probably the one that will have the best match list imo.