I do shared the experience of
@breakintheroof. I've had deans stressing the importance of love letters and I had take home fliers stating, on the very first item, that they are "highly interested" in getting them. I don't think our experiences necessarily contradict what what
@gyngyn and
@amad01 were saying though.
I know that when I was interviewing (which seemed like ages ago), the Multiple Acceptance Reports had not been available. Pretty sure it's also the case for
@breakintheroof as well. So the schools have no way of knowing where else you've been accepted to. As a result, the school say to everyone that they want to hear from you because it was quite reasonably to assume that at least some of the candidates will be accepted to schools that are "better". Especially this is the case for
@breakintheroof , I mean it isn't hard to guess that he'd be having amazing options. Of course some of the less than stellar schools will be curious as to know if there are any semi-plausible reason that he might choose them over others. However, there is no way to communicate this delicately only to him, because that'd be...weird
I personally question the practice of schools who actively seeks out "love letters" and then place value on it. So I have not sent any. However, if we look at this from certain school's perspective, it can have some value. If a candidate can make some convincing argument that why he or she thinks a school might be more awesome than generally perceived, it shows that the candidate has done his homework, which is a plus. It also shows that the candidate will be good at selling the school to future candidates, which helps recruitment and PR. Least, we appreciate people's effort. A well written love letter might simply be heartwarming and a little bit of that might goes a long way. I mean, just look at how happy the students were when they received one bar of chocolate from Michigan. I feel like some adcoms are more emotional than others. Whether it's serves the purpose better or worse is not mine to speculate, but it's a fact.