So turns out your messaging is off, but here it is:
The purpose of this personal statement is to get to know you as an individual and as a potential veterinary student. Please describe how your personal background informs your decision to pursue a veterinary degree. You can include any educational, familial, cultural, economic, or social experiences, challenges, community service, outreach activities, or opportunities relevant to your academic journey. In your response, please consider how your life experiences contribute to the social, intellectual, or cultural diversity within a campus community and your chosen field, or how you might serve educationally underrepresented or underserved segments of society with your veterinary education. (Limit 2000 characters including spaces.)