I think someone with some insight posted earlier on this. From what I remember, they said that while admissions are non-rolling, it is potentially going to be easier to get an interview earlier in the cycle when there are more spots available. Once you have an interview, timing is basically irrelevant, but you have a better chance of landing an interview by getting everything in early in the cycle. Make sense? I'm not 100% on this, but it seems logical that they would get more selective in regards to who they interview as they get farther along in the cycle.