I purposefully did not put a Why Loyola there because while it seemed open to interpretation, it seemed like that was to discuss more concrete parts of ones application, or give updates since submitting AMCAS. I figured that Why Loyola could be covered duly in an update letter - try and look at it like this; in an update letter, you can provide brief information about the "update" like - oh I got an A in my summer micro class or, oh btw I was given a scholarship for this year for excellence in community service, or "I started a research project in my lab in late August" etc and so on and so forth - but no details are needed - you can expand on that in an interview. Instead, use the space you save by not writing in the details, to discuss "Why Loyola"